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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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Thought Factory

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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Sustainable Development

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sust...

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Thought Factory

Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sustainability, l...

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Thought Factory

The Subdued Whispers Of Posterity In Fallout

The world stood still as J. Robert Oppenheimer, the father of the atomic bomb quoted from a passage of the Bhagvad Geeta where Krishna reveals himself to Arjuna “I ha...

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Thought Factory

Years Of Living Dangerously: Merchants Of Doubt hiding An Inconvenient Truth

The Climate Change debate has been active for close to thirty years now. James E Hansen was the first scientist to expose to dangers of climate change when he decided to of...

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Festivals

Tumbleweeds Film Festival Announces 12 Films For Children

For its fifth year, the Tumbleweeds Film Festival for Children and Youth are bringing together a wild variety of subjects — including a soccer-savvy hamster, a Uganda...

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Gender

Why More Mediators Should Be Women?

The significance of 2015 continently and globally in the drive for women’s empowerment and the achievement of gender equality provides a useful backdrop to assess eff...

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Hollywood

Danica Patrick Takes Healthy Driven Campaign For Another Spin

Race car driver Danica Patrick has extended her partnership with Edward-Elmhurst Healthcare and will continue to serve through early 2016 as the spokesperson for the system...

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Bollywood

Raveena Tandon Unveils ‘Gofolic’ Campaign

Actress Raveena Tandon may not be making too many appearances on the silver screen but the actress is definitely active on social networking sites as well as spotted at man...

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