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Gender

Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

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Bollywood

Deepika Pdukone: Mastani Embodies Today's Woman.

After unveiling the fragile yet fierce look of her character Mastani here, Deepika said: “My character Mastani embodies today’s woman. Someone who multi-tasked,...

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Environment

This App Will Tell You Exactly How Much You’re Destroying the Planet

Rather, the primary obstacle to combating climate change remains social in nature, which is why a team of researchers at the Norwegian University of Science and Technology ...

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Sustainable Development

Google Is Fixing a Dangerous Gmail Bug That Could Let Others Impersonate You

The flaw was spotted by independent security researcher Yan Zhu at the end of October. Zhu found that an attacker could send an email using a different name, and conceal th...

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Health

The Labour Room Bullies

Obstetric violence, the abuse of pregnant women by health workers, is shockingly common in the Indian medical system though it is rarely talked about. Recently, three infan...

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Sustainable Development

3D-Printing Explains Why Your Food Smells So Good

Pretty much everything about food is awesome, but smell and taste tend to be the best parts. These two aspects of enjoying a meal are inextricably linked?the only reason yo...

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Sustainable Development

Bumblebees Are Teaching Smart Cars How To Drive

A newly-awarded research grant from the National Science Foundation is devoting $300,000 to a project to study the ways that bumblebees navigate, and to apply tha...

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Health

CRISPR Technique Could ‘Turn Off’ Muscular Dystrophy Gene, Study Says

A recent paper published in the journal Molecular Therapy found that, at least for one disease, that may be possible very soon. According to lead resear...

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Sustainable Development

CRISPR Technique Could ‘Turn Off’ Muscular Dystrophy Gene, Study Says

A recent paper published in the journal Molecular Therapy found that, at least for one disease, that may be possible very soon. According to lead resear...

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Environment

NASA Hopes Its Dramatic CO2 Simulations Will Get UN Leaders To Act

In a press release, NASA said that the concentration of carbon dioxide in the atmosphere measures at 400 parts per million (ppm), but it?s rising at 2 ppm every year. While...

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