How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

Champion Big Wave Surfer Maya Gabeira Stars In New Oceana PSA

To celebrate World Oceans Day on June 8, Oceana, the largest international ocean conservation organization, released a new public service announcement (PSA) starring Brazil...

India to receive less rainfall, strong El Nino predicted

North-west India will be worst sufferer; IMD forecast says the region will receive only 85 per cent of normal rains In its long range forecast, released Monday, the India M...

Paris Hilton Launches Fundraising Campaign For American Humane Association

American Humane Association, the organization that helped found America’s original “Compassion Movement” in the 1870s, is pleased to announce that entrepr...

Senior Journalists Scrutinise Media At RedInk Awards 2014

It was an awards night, albeit not for celebrities, but for the hard working journalists aka the fourth estate of the country. The fourth edition of the RedInk Awards organ...

Plus-Size Models Awesomely Re-Create Sports Illustrated’s Swimsuit Cover

Plus-size swimwear company Swimsuits for All set out to prove that “sexy curves go beyond a size four” by shooting its own swimwear calendar, including a pictur...

True Review : Filmistaan

Critics Rating: 2.5 STARS*

Cast: Sharib Hashmi, Inaamulhaq, Kumud Mishra, Gopal Dutt

Direction: Nitin Kakkar Read More