Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

POLITICS AND COMPLEXITY OF CULTURES IN INDIAN MEDIA

Writing entertaining content is no longer about an indulgence; nor about the purging of an overwhelmed soul.

Neither is it about following directives of marketing a...

And Another Month Goes

January did not conclude on a high for biopic and horror movie enthusiasts. Its final week doled out Hawaizaada, which crash landed under the weight of its...

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

The Technology – Content Nexus

As the New Year begins, consumer electronic fans from across the world gear up for the Consumer Electronic Show (CES) in Las Vegas, Nevada. This behemoth of a convention ho...

Lifting the Curtain on Mental Health

“Mental health and well-being are fundamental to our collective and individual ability as humans to think, emote, interact with each other, earn a living,...