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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Bollywood

Ranveer Singh's Adorable Charity Initiative For Kids

Ranveer Singh is known to be more than just a Bollywood superstar. He has often pushed boundaries and ventured into unchartered territories with utmost ease and complete co...

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TV

HISTORY?S GOLDEN AGE, RETOLD

The Mauryan Emperor?Ashoka, who ruled most of the?Ind...

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TV

ONE UP ON KAPIL SHARMA

Watching the Mahashivratri special episode of Comedy Nights with Kapil, it was evident that the two child actors of Colors prime time shows enjoy immense popularity; and wh...

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Festivals

NETWORK18 & ORF INITIATIVE – THE INDIA – US DIALOGUES

~Setting the Agenda for a strategic partnership between two great democracies~

New Delhi, January 2015: In the lead up to President Obama&...

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Hollywood

Rita Ora added to charity single line-up

Other artists included in rerecording the Band Aid single are Chris Martin, Sinead O’Connor and Emeli Sande Pop singers and musicians, including One Direction, Bono a...

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Movies

Dr Prakash Baba Amte - The Real Hero

Critics rating: 3.5 Stars*

Cast: Nana Patekar, Sonali Kulkarni, Mohan Agashe

Direction: Samruddhi Porey Read More

Festivals

Accord Equips to conduct a workshop at Broadcast India Exhibition on Data Management and Recovery

Mumbai, October 2014: Broadcast India Exhibition & Symposium 2014 to kickstart from 15th to 17th of October. This year at Broadcast India ...

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Festivals

Jury for 16th Mumbai Film Festival 2014

Mumbai, October 2014: The 16th edition of the Mumbai film festival organized by the Mumbai Academy of Moving Image (MAMI) will be held from Read More

TV

A Moment For Sony Pal

Sony Pal has used an old marketing tool which was common in Bollywood in the 1980s. The most widely cited context is Subhash Ghai?s Hero which was a launch vehicle for Jack...

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