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Reshma Makes A Bold Statement With Red Lipstick

Ogilvy & Mather has created a thought provoking campaign featuring acid attack survivor Reshma Qureshi in a bid to end sale of acids. There is no dearth of mak...

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An Interactive Guide To Ambiguous Grammar.

Depending on whom you ask, the use of the active voice over the passive is arguably the most fundamental writer’s maxim, thought to lend weight, truth, and power to d...

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SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sust...

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Making Sustainability Tangible – An Oxymoron or a possibility?

“If tomorrow’s business leaders don’t “get” sustainability, then the chances of a sustainable tomorrow are slim.”
Sustainability, l...

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Environment, Development And The Paradox Of Progress

The wisdom of ancients was cast in proverbial stone when the Atharva Veda extolled believers to worship the environment, and consequently immortalized the message of preser...

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The Subdued Whispers Of Posterity In Fallout

The world stood still as J. Robert Oppenheimer, the father of the atomic bomb quoted from a passage of the Bhagvad Geeta where Krishna reveals himself to Arjuna “I ha...

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Years Of Living Dangerously: Merchants Of Doubt hiding An Inconvenient Truth

The Climate Change debate has been active for close to thirty years now. James E Hansen was the first scientist to expose to dangers of climate change when he decided to of...

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Apathy, Waste And The Rhetoric Of Concern

Rafi Nagar, Deonar, Mumbai
April 2012

The auto-rickshaw stopped at the corner of the narrow road. A large mound of garbag...

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Life After Content Blocking

Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blockin...

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