PRIMETIME?S MAHA GAMECHANGER

Life OK?s channel driver Mahakumbh- Ek Rahasaya, Ek Kahani, is a unique challenger to the saas-bahu sagas at primetime. Grabbing eyeballs on weekdays at 8 pm, the supernatu...

Laura Dern Raises Awareness Of Lung Cancer At Academy Awards

The American Lung Association’s LUNG FORCE initiative congratulates Academy Award nominee Laura Dern for her acclaimed performance in the movie adaption of Cheryl Str...

Upworthy’s Native Ads Generate More Than $10 Million Revenue

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat...

The Power of a European Energy Union

One of the top priorities established by European Commission President Jean-Claude Juncker ahead of his election last summer was the creation of a European energy union. He...

A THIRD GENDER TALE

The daily prime time reality based crime show; Code Red hosted by Sakshi Tanwar narrated a most disturbing story last week. It was ?child abduc...

Fight climate change, make money

Though the public rarely notices, businesses succeed because of their planning. To see what is happening now, while positioning yourself to make the most of the future, is ...

Is A Number Crunching Agency Needed?

Vinta Nanda, Filmmaker-

Box office figures should be accurate. Yes, Bollywood should take help of agencies like Rentrak a...

10 Ridiculous Ideas About Sexual violence and rape

Sexual violence and rape have suddenly taken centrestage on national TV, social media, office-lunch discussions, pre-meeting chit-chat, you name it. Not to mention the alar...