BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

Chrome Launches Tool To Study TV Consumption Pattern In Rural India

India’s TV research and analytics company Chrome DM has launched Chrome Rural Track. Every month, Chrome Rural Track will map 1, 05,000 villages across India to study...

There Are Still Tons Of People Around The World Who Haven't Heard About Climate Change

  Whether a person is aware of climate change or not ? and how much they worry about it ? depends on a range of factors, including what country someone lives in and ho...

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

CNN-IBN Presents Smart Agriculture

~ Bringing voices from the field into the homes of urban audiences ~

New Delhi, 22 July 2015: The agricultural...

Rising Fossil Fuel Emissions Will Screw With Carbon Dating

There are many reasons why we need to cut down fossil fuel emissions: pollution, climate extremes, irreparable damage to our natural world. Now there?s another to add to th...

Rising Fossil Fuel Emissions Will Screw With Carbon Dating

There are many reasons why we need to cut down fossil fuel emissions: pollution, climate extremes, irreparable damage to our natural world. Now there’s another to add...

Socio-Economic Caste Census 2011

Over two out of every three rural households own a mobile phone, the Socio Economic and Caste Census 2011 has found. At the same time, 36 per cent of rural Indians are illi...

Bappi Da?s Slumstars To Woo San Francisco

Bappi Lahiri is a legend in his own right, a man who has reinvented himself over four decades and is still going strong. He will be honoured with a Lifetime Achievement Awa...