Search Result

Search Result
Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

Read More
Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

Read More
Powerful People

POWERFUL PEOPLE: LOVE (FOR THE CRAFT) CONQUERS ALL

‘I went through so many rejections that I can't remember,’ says Tanha Farmin Rezi, a cinematographer from Assam, in Bollywood. Read More

AI and Tech

AI & TECHNOLOGY: HOW (IN)HUMAN  IS AI!

Authoritarian governments have multiple tools at their disposal to control social media and suppress free speech, ranging from legal and regula...

Read More
Thought Factory

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

Read More
Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

Read More
Trending

TRENDING: MEET THE CAST AND CREW OF FARIDA

Meet the cast and the crew of the new play FARIDA, directed and written by Nadira Zaheer Babbar for Ekjute Theatre Group. It opens at Prithvi T...

Read More
Alternative Entertainment

INDEPENDENT FILM: THE STORY OF A YOUNG BOY IN KASHMIR

In conflict-ravaged Kashmir, Adnan, a young boy from a lower middle-class family, stretches himself beyond limits to earn a smile on his blind ...

Read More
Business and Politics

MARILYN MONROE: DEAD BLONDE ROCKING!!

Monojit Lahiri unveils a fascinating story of Marilyn Monroe’s reincarnation as Brand Ambassador of Max Factor in 2015, ...

Read More