BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

POLITICS: MAHARASHTRA’S DEMOCRACY AT CROSSROADS

As Maharashtra approaches crucial elections, the current government’s tactics raise questions about democratic integrity, corruption, and...

TRENDING: THE GRIM REALITY ON CHILDREN’S DAY

"On Children’s Day, let’s demand more than speeches—address India’s missing children crisis, rising child trafficking, ...

POLITICS: FOCUS ON MAHARASHTRA POLITICS

"As Maharashtra grapples with political instability, environmental destruction, and rising unemployment, voters face a crucial choice to reset ...

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

POWERFUL PEOPLE: DEBASMITA DASGUPTA HAS COME A LONG WAY

“The most gratifying part of running this publication is that unique and immensely talented people connect with me”, writes Read More

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

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