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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Kaleidoscope

KALEIDOSCOPE: ROMANCING THE 80S WITH SEEMA SETHI

Monojit Lahiri attempts to zoom in on both close-ups and long shots, covering a decade that was, and remains for many, forever...

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Kaleidoscope

KALEIDOSCOPE: SHILLONG’S CHERRY BLOSSOM SPECTACLE

Experience the enchanting transformation of Shillong during winter, as delicate cherry blossoms bloom, painting the city in hues of pink and white amidst misty hills and tr...

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Festivals

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Powerful People

POWERFUL PEOPLE: FROM CRIME REPORTING TO FICTION

Aditi Mediratta’s journey from crime reporting to becoming a celebrated fiction writer, screenwriter, and novelist, speaks of her creativ...

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Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Thought Factory

THOUGHT FACTORY: BOYS DON'T CRY – CISSIES DO, OKAY?

NONSENSE! RUBBISH! BAKWAS! Monojit Lahiri attempts to check out this hugely dumb and misleading flawed mindset. Redefining mas...

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Kaleidoscope

KALEIDOSCOPE: DISCOVERING MEHAK GOYAL’S POETRY

In an unexpected journey from skepticism to admiration, Shantanu Ray Chaudhuri explores Mehak Goyal’s evocative poetry. ...

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Powerful People

POWERFUL PEOPLE: UNTOLD STORY OF SRIDEVI

Discover the untold story of Sridevi through the lens of Amborish Roychoudhury, where passion for Indian cinema meets research, unveiling a leg...

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