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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Gender

GENDER: ALL ABOUT THE PATRIARCHAL PUSHBACK

A double-edged narrative: how the Sonam-Raja murder and Deepika Padukone's casting row reveal media bias, caste patriarchy, and the urgent need...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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Hollywood

HOLLYWOOD: THUNDERBOLTS FIGHT FOR REDEMPTION TOGETHER

A gritty team-up of antiheroes, Thunderbolts blends raw emotion, sharp wit, and high-stakes action as Marvel’s misfits confront ...

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Festivals

FESTIVALS: ARE FILM FESTIVALS TAMASHAS OR REALITY CHECKS??

Often dismissed as elite echo chambers, film festivals straddle praise and parody. Monojit Lahiri investigates whether our film festivals are a...

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Movies

MOVIES: DEATH BY DESIGN, BUT NOT QUITE

Inspired by a global star’s interview, Srijit Mukherji’s sequel to Hemlock Society teems with puns, pop culture, and philo...

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Health

HEALTH: ATTITUDE SICKNESS IS A SILENT KILLER

Exploring the silent epidemic of attitude sickness—an urban psychological condition born from societal isolation, superiority complexes, ...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Kaleidoscope

KALEIDOSCOPE: DISCOVERING MEHAK GOYAL’S POETRY

In an unexpected journey from skepticism to admiration, Shantanu Ray Chaudhuri explores Mehak Goyal’s evocative poetry. ...

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Bollywood

BOLLYWOOD: REMEMBERING MR CHARMER SHASHI KAPOOR

Monojit Lahiri figures out the several reasons behind Shashi Kapoors’ subsequent success across the sixties, seventies a...

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