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THOUGHT FACTORY: MOVIE MAGIC DEFEATS ONLINE NOISE

Rajinikanth’s Coolie: When Sheer Movie Magic Trumps Noise (and Logic)

Everyone want...

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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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ALTERNATIVE ENTERTAINMENT: THROUGH A MASTER’S LENS

Khalid Mohamed in conversation with the celebrated lensman, Rafique Sayed, on the vital essence of photograph...

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BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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POWERFUL PEOPLE: THE BIG WORLD OF PRAVESH SIPPY

Khalid Mohamed in conversation with Pravesh Sippy on changing lanes from the big-budget films of his father N...

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THOUGHT FACTORY: CENSORSHIP, CINEMA, AND THE COST OF CONSCIENCE

A searing conversation between filmmaker Vinta Nanda and journalist Anna MM Vetticad on censorship, complicity, and conscience...

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BUSINESS: THE AD INDUSTRY INCUBATES ITS FUTURE AT GOAFEST 2025

24 student delegates from MICA, SIMC, Loyola College, and Miami Ad School are attending the festival free this year; organizers to extend initi...

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BOLLYWOOD: LET HEROINES BE FUNNY, TOO

Comedy Roles for Bollywood Heroines? Kya Joke Mara!! Monojit Lahiri wonders why good, solid comic roles are not writt...

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GENDER: OON TRANSFORMS BRAND COMMUNICATIONS

OON, the world’s first women-led integrated marketing communications collective, founded by Rekha Rao, unites top industry experts to cra...

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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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