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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: WHEN TWO WORLDS COLLIDE

OTT has redefined cinema with realism and bold narratives, challenging the dominance of Bollywood and Hollywood's star-driven spectacles by ech...

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Gender

GENDER: ENTER THE NEW AGE | HANDS-ON MR MOM!!

Modern fatherhood redefined: from traditional roles to hands-on parenting, today’s dads embrace empathy, involvement, and emotional intel...

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Bollywood

BOLLYWOOD: WHEN FAME MEETS REAL TALENT

Actors Long to Be Stars. Stars Yearn to Be Actors — Can the Twain Ever Meet?

Monoji...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Thought Factory

THOUGHT FACTORY: VALIDATION COMES WITH EXPIRY

The Fleeting Follower Game – Featuring “The Substance” & “Nayak” (The Hero) — a cultural reflection on ...

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Thought Factory

THOUGHT FACTORY: COMING UP… “LAGE RAHO” DAY!!

Life is a banquet, and I’m starving! Live fast, die young, and leave a sexy-looking corpse—Monojit Lahiri takes a ...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Bollywood

BOLLYWOOD: CAN MODELS ACT…ELEPHANTS FLY AND TIGERS SING?

From ramp to reel: Unpacking Bollywood’s obsession with models and the evolving debate on talent versus glamour. Monojit Lahiri Read More

Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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