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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Powerful People

POWERFUL PEOPLE: THE BIG WORLD OF PRAVESH SIPPY

Khalid Mohamed in conversation with Pravesh Sippy on changing lanes from the big-budget films of his father N...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Thought Factory

THOUGHT FACTORY: EULOGIES IN THE POST TRUTH ERA

Reflecting on the legacies of Shyam Benegal and Manmohan Singh: Sharad Raj navigates hyperbolic tributes, nuanced critiques, a...

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Trending

TRENDING: EPISTLES FROM LOLAB VALLEY

A heartfelt tribute to a lifelong friend who offered strength, laughter, and loyalty, sharing memories from film sets to letters from Lolab Val...

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Business and Politics

POLITICS: GLOBAL VIOLENCE AND THE HUMAN TOLL

As wars and violence surge worldwide, this article explores the tragic human cost, global power dynamics, and the urgent need for peace and uni...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: REVISITING A REEL MOTHER

Kaviyoor Ponnamma’s nuanced portrayals of motherhood reflected the complex realities of Kerala's changing society, going beyond stereotyp...

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Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Festivals

FESTIVALS: IS MOM YOUR BEST FRIEND?

On Mother’s Day, Monojit Lahiri  chooses a provocative and informative path - he explains why a little distance kep...

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Kaleidoscope

KALEIDOSCOPE: A TALE SET IN THE TIMES OF ANARCHY

With Kahini: A Story of Our Times, Om Books International’s recently published English translation of his 2008 Assamese novel by the same...

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