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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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GENDER: EXIT MATASREE...ENTER MOM–KI HOYA??

Once the emotional anchor of Hindi cinema, the quintessential Bollywood mother shaped generations of storytelling with her sacrifice—unti...

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Thought Factory

THOUGHT FACTORY: VALIDATION COMES WITH EXPIRY

The Fleeting Follower Game – Featuring “The Substance” & “Nayak” (The Hero) — a cultural reflection on ...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Sustainable Development

SUSTAINABLE DEVELOPMENT: EMPOWERING VOICES IN KASHMIR

Empowering Kashmiri women through education, skill training, and One Billion Rising, Anhad’s community-driven movement promotes gender eq...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Trending

TRENDING: PEOPLE  WHO MAKE A DIFFERENCE

Shabnam Hashmi's ANHAD transforms lives in rural Kashmir through empowerment, cultural exchange, and unity campaigns, fostering hope and harmon...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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