Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

THANK GOD, FOR FRESH CONTENT

Sony Entertainment Television has given viewers a show which could challenge and alter viewing habits away from the standard family melodramas. Its newest show -- Dil Ki Ba...

Not just small change: Indian philanthropy falls short, when will India get its Melinda Gates?

Two Americans are transforming millions of lives in UP and Bihar. Melinda Gates on her last trip to Maoist-affected villages in Jharkhand said she didn’t go there to ...

Short Takes 5, Pocket Films – Call for Entries

Into its fifth season,Short Takes 5 is looking for short film talent; contest offers a chance to visit Germany

Mumbai, May, 2015: Pocket F...

Hrithik Roshan Supports Global Aid For Quake-Hit Nepal

Bollywood superstar Hrithik Roshan has appreciated the efforts of various countries like US, India and China to help Nepal cope with the devastation caused by the earthquak...

Planetary Boundaries and Human Prosperity

The future of humanity will depend on mastering a balancing act. The challenge will be to provide for the needs of more than ten billion people while safeguarding our plane...

FIVE ACTORS, FIVE ROLES

Watching Seema Biswas in Maha Kumbh: Ek Rahasaya, Ek Kahani?...? as Mai Mui, Rudra?s surrogate mother, a thought occurred that it was too trivial a role for an actor who is...

Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

Want My Vote? Let's Talk

The general election is fast approaching; yet current registration levels among young people are shockingly low, with a recent poll suggesting that in the UK less than a th...