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TV

A Moment For Sony Pal

Sony Pal has used an old marketing tool which was common in Bollywood in the 1980s. The most widely cited context is Subhash Ghai?s Hero which was a launch vehicle for Jack...

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TV

Tough Acts To Follow

It’s that time of the year, when a few odd serials have drawn their curtains, and new shows are up for grabs. Last week television audiences witnessed the closure of ...

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Bollywood

Vidya Balan stands up for a good cause

GlaxoSmithKline Consumer Healthcare has launched an initiative called ‘Aahar Abhiyan’ to address the issue of child malnutrition featuring Bollywood sensation V...

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Trending

Fun Cinemas all set to mesmerize movie goers in Andheri

Mumbai, July, 2014: Movie-goers in Mumbai have a reason to cheer as their favourite multiplex, Fun Cinemas in Andheri west undergoes a makeover. And t...

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Hollywood

Adverts for women: The gender agenda

A new marketing campaign by Always is the latest to stress the importance of a woman’s appearance. Natalie Haynes looks at whether this is a positive strategy –...

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TV

That's My Story

Short stories are that form of popular literature which challenges the writer to succinctly and completely narrate what he/she would take a few hundred pages to say. Likewi...

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Hollywood

Stars Build Homes At Habitat For Humanity Power Women Power Tools Event

Music recording artist Jayne Avaunt was spotted at the 2014 Annual Habitat For Humanity Power Women Power Tools Build Event on Saturday, June 21 in Lynwood, Calif. The Cana...

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TV

Comedy Of Oddballs

June-July are traditionally a time to bring in new shows and start new seasons on Indian television; e.g. Jhalak Dikhla Jaa Season 7 and Entertainment Ke Liye Kuch Bhi Kare...

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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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TV

Another Game Changer, Mr Bachchan

In 2000, Amitabh Bachchan took a giant stride on to the small screen with Kaun Banega Crorepati. His TV debut was signaled as a first for Bollywood on TV. Now, 14 years lat...

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