We’re About To Reach A Turning Point In The Way People Watch Video

By the end of this year, there will be more mobile video users in North America than households here that subscribe to digital TV.That means that more people in North Ameri...

Cannes Film Review: ‘Masaan’

A ‘Promising Future’ prize in Cannes should help this narratively challenged drama of two families trapped in the strictures of India’s rigid caste system...

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

Tanu Weds Manu Returns

Critics rating: 2 Stars

Cast: Kangana Ranaut, R Madhavan, Jimmy Sheirgill

Direction: Aanand L Rai Read More

Part Of Antarctica Suddenly Started Melting At A Rate Of 14 Trillion Gal. A Year

Sometime in 2009, a long-stable, glacier-filled region in Antarctica suddenly began to melt. Fast. A team of scientists with the University of Bristol made the alarming obs...