Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

THANK GOD, FOR FRESH CONTENT

Sony Entertainment Television has given viewers a show which could challenge and alter viewing habits away from the standard family melodramas. Its newest show -- Dil Ki Ba...

Five Billion People Have No access to Surgery

Two-thirds of the world's population have no access to safe and affordable surgery, according to a new study in The Lancet - more than double the number in previous estimat...

FIVE ACTORS, FIVE ROLES

Watching Seema Biswas in Maha Kumbh: Ek Rahasaya, Ek Kahani?...? as Mai Mui, Rudra?s surrogate mother, a thought occurred that it was too trivial a role for an actor who is...

High anxiety That Mountain Peaks Are Warming Faster

Scientists call for international efforts to determine why temperatures on high-altitude mountains appear to be rising faster than in nearby lowlands. Temperatures could be...

How dystopia hammers home the reality of climate change

It?s so easy not to really listen when the media (and science teachers) go on about climate change ? but the cause of most dystopian societies in books, from The Hunger Gam...

WHEN MOVIES CAME HOME

It was in April 1995, that Indian television viewers experienced the thrill of their first 24 hour Hindi movie channel ? Zee Cinema. The channel indulged the viewers, who t...

Celebrities Ramp It Up For 'Beti' Charity Show

Several Bollywood and TV celebrities walked the ramp for designer Archana Kochar as part of her ‘Beti charity show’.

Daisy Shah and Payal Rohatgi were a...

SAAS BAHU AND TRADITION

??India lives in her villages,? is a quote attributed to Mahatma Gandhi. ?This isn't the exact quote, though. Gandhiji actually wrote, ?India is not Calcutta and Bombay. In...