What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Run, trailer, run

Khalid Mohamed checks out the Laxmmi Bomb trailer, the by-now iconic series Jamtara and the aptly-titled Poison 2

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Web talent on the rise but…

The fresh acting talent on the OTT platforms could rewrite the rules of Bollywood’s age-old star system but… are they promoted suf...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

India's soft power - the unrealized potential

Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna

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Remembered: Mulk Raj Anand

Humra Quraishi recalle her conversations with one of India’s most perceptive writers, Mulk Raj Anand, who spoke about th...

Close Encounters with Rekha

On her 66th birthday, Khalid Mohamed writes on the eternal mystique of Rekha.

It’s ...

Rich & Infamous

Khalid Mohamed reviews the documentary web series Bad Boy Billionaires, the film Serious Men and more, streaming on channels c...