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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Health

Treat TB like HIV, say activists

Treatment Action Campaign, Section 27, and Médecins Sans Frontières are calling for civil society, which forced the government in 2002 to give antiretrovirals...

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TV

Another Game Changer, Mr Bachchan

In 2000, Amitabh Bachchan took a giant stride on to the small screen with Kaun Banega Crorepati. His TV debut was signaled as a first for Bollywood on TV. Now, 14 years lat...

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Hollywood

Kids From Akron Children’s Hospital Appear In Film With Shailene Woodley

Reality took a Hollywood turn for cancer survivors Alexis Hodges, 19, and C.J. Evans, 17, who are members of a support group for teens with cancer at Akron Children’s...

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Hollywood

Bradley Cooper Joins Paul Newman’s Charity Organistaion

Actor Bradley Cooper has landed a new job as one of the board of directors for Paul Newman’s children’s charity organisation. The late Hollywood legend set up T...

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Hollywood

Paris Hilton Launches Fundraising Campaign For American Humane Association

American Humane Association, the organization that helped found America’s original “Compassion Movement” in the 1870s, is pleased to announce that entrepr...

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Sustainable Development

A mobile-based rural distribution network

Ramilaben Parmar, a farm labourer in Rasnol village in Gujarat’s Anand district, is elated. She has just bought a new sewing machine worth Rs.10, 000 for her daughter...

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Sustainable Development

Empowering India?s Women Through Community groups

When 60 women in Edamalakudi in India’s southern state of Kerala recently carried about 100 solar panels on their heads across 18km (11 miles) of hill, forest and wil...

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Trending

Marketing In The New Matriarchy: Women Have Never Had It So Good

The Rise of Feminine Values in Society Is Creating Better Marketing As women have increased their economic power in society and taken on more and more leadership roles &mda...

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Hollywood

Rajdeep Sardesai And Arnab Goswami Poles Apart On Future Of Journalism

The venue: the National Centre of Performing Arts auditorium in south Mumbai. The occasion: a panel discussion that preceded the Press Club of India’s Red Ink Awards....

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