Meet BARC, A New TV Ratings System To Create A New Set Of Winners And Losers

It took nearly a decade of talking, three years of operational groundwork and even a rare Telecom Regulatory Authority of India (Trai) recommendation that government actual...

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

Disney TV Show to Inspire Young Girls to Pursue a Career in Science

Disney, along with Google and Nasa, is working on a new TV show that will inspire young girls to pursue a career in science and technology. According to a Washington Post r...

A 10,000-Year-Old Ice Shelf in Antarctica Is Disintegrating

What’s left of Antarctica’s Larsen B Ice Shelf, at least 10,000 years old and 27 times the size of Manhattan, is weakening quickly and likely to disintegrate wi...

Government To Hire Professional Agency For Swachh Bharat Campaigns; Chalks Out Rs 200-cr Budget

NEW DELHI: The government has decided to outsource the Swachh Bharat Abhiyan publicity campaign to a professional agency for the next four years and has earmarked nearly Rs...

Wisconsin Agency Bans Talk of Climate Change

The state treasurer in Wisconsin declined to explain his views about climate change a day after leading the effort to ban a small state agency from talking about rising tem...

NOW ART FITS TO COLUMNS OF EXCEL SHEETS!

In the last week I happened to spend an evening with relatives who were visiting Mumbai from Jammu; my hometown and the place I took birth in. It’s a no-brainer that ...

Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

How market forces are winning the climate change battle

Greenhouse gases have stopped rising, and it's not hurting the global economy after all

Despite the stereotype of a business lobby warning about th...