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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Bollywood

BOLLYWOOD: CAN MODELS ACT…ELEPHANTS FLY AND TIGERS SING?

From ramp to reel: Unpacking Bollywood’s obsession with models and the evolving debate on talent versus glamour. Monojit Lahiri Read More

Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: MEMORIES OF A MRINAL SEN…WATCHER

On his 6th death anniversary on Dec 30th, Monojit Lahiri pays tribute to the memory of India’s globally acclaimed Parall...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Kaleidoscope

KALEIDOSCOPE: ROMANCING THE 80S WITH SEEMA SETHI

Monojit Lahiri attempts to zoom in on both close-ups and long shots, covering a decade that was, and remains for many, forever...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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Thought Factory

THOUGHT FACTORY: CELEBRITIES AND RIGHT TO PRIVACY

From Mystique to Masses: How Modern Media Transformed Stardom into Spectacle. Monojit Lahiri explores the vanishing allure of ...

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Kaleidoscope

KALEIDOSCOPE: THE RISE OF BOBA TEA TO GLOBAL SUCCESS

"Boba Mania: How a Taiwanese Tea Treat Took the World by Storm – A Playful Look at the Global Craze for Tapioca Pearls, Trendy Café...

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Festivals

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More