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BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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ALTERNATIVE ENTERTAINMENT: THE MUSICALITY OF NARRATIVE FILM

"Exploring the harmony between emotions and cinema, where musicality takes precedence over craftsmanship, transforming films into authentic, he...

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KALEIDSCOPE: ARTISTS AND ACTIVISTS HONOURED WITH ‘GOLOK SAMMAN’

Celebrating excellence in art, translation, environmental activism, and cultural preservation, the 2023 Golok Samman honours four trailblazers ...

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FESTIVALS: A CELEBRATION OF INDIAN CINEMA

Whistling Woods International's Celebrate Cinema 2024: An Immersive Festival Where 5000 Students Witnessed the Power of Cinema to Inspire Chang...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BUSINESS: THE MANUFACTURED KISS

It’s Sohaila Kapur today, in conversation with Neha Vyaso, an Intimacy Director in Bollywood. “She’s the fir...

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THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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FESTIVALS: CRAFTING COMPELLING NARRATIVES

The annual workshop featured guest speakers including Subhash Ghai, Ishita Moitra, Raj Nidimoru, Shridhar Raghavan, Abbas Tyrewala, Durgesh Sin...

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ALTERNATIVE ENTERTAINMENT: A DEEP DIVE INTO THE SOUL OF CLAY

Kaul’s films were revelations even when the themes were well-known and had ancient roots, like dhrupad and pottery. He avidly hunted for ...

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THE MAN WHO WOULD NOT BE KING

More than 2500 years after he preached his eight-fold path, does the Buddha’s example matter to a world divided by multiple human-made co...

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