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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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TRENDING: GAJRA KOTTARY’S STORYTELLING JOURNEY

Gajra Kottary, screenwriter and author, balances the demands of Indian television with profound novels and short stories, challenging social no...

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FESTIVALS: CELEBRATING EXCELLENCE AT MAMI 2024

The 2024 MAMI Mumbai Film Festival showcased a dynamic mix of cinema, recognizing boundary-pushing filmmakers, influential short films, and the...

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FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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KALEIDOSCOPE: DISCOVERING MEHAK GOYAL’S POETRY

In an unexpected journey from skepticism to admiration, Shantanu Ray Chaudhuri explores Mehak Goyal’s evocative poetry. ...

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