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Gender

GENDER: ENTER THE NEW AGE | HANDS-ON MR MOM!!

Modern fatherhood redefined: from traditional roles to hands-on parenting, today’s dads embrace empathy, involvement, and emotional intel...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Gender

GENDER: DAWN AT DUSK – THE NEW CINEMATIC PHENOMENON

Monojit Lahiri focuses on an unusual phenomenon gracing the Bengali screen in recent times – a celebration of older wome...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: EI RAAT TOMAR AMAR

What happens when two powerhouse veteran actors showcase a cathartic storyline, directed by a courageous and sensitive actor-director with the ...

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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Thought Factory

THOUGHT FACTORY: THE ETERNAL SEARCH OF THE ARTIST

The timeless journey of artists like Mahesh Bhatt and Nadira Babbar, rediscovering their roots and purpose over again in an ever-evolving world...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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