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Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Trending

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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Thought Factory

‘Having a blast’ is a very ordinary thing to do!

How often have we all said, “Hey, let’s have a blast”, or, “What a blast we had last night”, writes Vinta...

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Business and Politics

Signs of the time: The politics that ‘meats’ the eyes

Humra Quraishi discusses the divisive politics being played by right-wing forces and the relentless efforts being made to crea...

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Business and Politics

Zohnerism: The Art of selective communication

Dr. Sandeep Goyal explores the art of selective communication during this post truth era, the times in which it’s diffic...

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Health

CRISPR: The Genetic Scissors Natural V/s Unnatural

CRISPR can help the cacao to become infection resistant and save it from extinction – so that we do not h...

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Sustainable Development

The National Education Policy (NEP) is not a constitutional document

An analysis, a comparison with the previous policies and development in the new one by Hrishi Ra...

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Alternative Entertainment

My city, my friend

Khalid Mohamed in a chat fest with Harshad Rajadhyaksha, Chief Creative Officer at the Ogilvy ad agency, on his passion for st...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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