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Thought Factory

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Bollywood

Bollywood casts their votes in the Lok Sabha 2019 Election

Voting for the fourth phase of Lok Sabha elections have started on 29th April. It covered many seats in Maharashtra, Rajasthan, Uttar Pradesh, ...

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Trending

And now Stevie, a Robot to care for the Elderly and Disabled

It was only a month ago when we read about Sophia, the first female robot to get citizenship in Saudi Arabia. With the ability to show emotion she is no less than a human. ...

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Sustainable Development

Investing in our Future

India has the world's biggest youth population, and is pinned to become home to the largest working-age population within the next two decades. A population of 1.2 billion ...

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Retroscope

Jaane Bhi Do Yaaro

Comedy, for some odd reason, has not been a favourite genre for Indian film makers. There is a marked preference for sentimental romances, love stories, family melodrama, g...

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Sustainable Development

Only A Few Recharge The Ground Beneath Their Feet

Till 2006, Sea-Line Co-operative Housing Society, Khar, faced extreme water shortage a dry bore-well, water cuts and soaring water bills. Ten years later, when most of Mumb...

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Top 5

Mind Over Matter

We have a sort of ostrich-effect approach to mental illness. Bury your heads in sand from the impending danger or the unpalatable around you and it ceases to exist. That th...

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Eye Think

Read this, and then do the maths: How many mango trees before he can count my tears?

In a distant, sleepy village in Uttar Pradesh, whose name I would have never heard had a lot of politicians and news TV's OB vans not landed there...

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Gender

Read this, and then do the maths: How many mango trees before he can count my tears?

In a distant, sleepy village in Uttar Pradesh, whose name I would have never heard had a lot of politicians and news TV’s OB vans not landed there recently to bring i...

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