Is A Number Crunching Agency Needed?

Vinta Nanda, Filmmaker-

Box office figures should be accurate. Yes, Bollywood should take help of agencies like Rentrak a...

215 million indians have zero assets

As PM Modi makes it clear that “inclusion” is the new emerging political mantra in the country, a new report estimates that 215 million Indians are excluded fro...

How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

OF MISOGYNY, MENTAL HEALTH, STORYTELLING AND ALL INDIA BAKHCHOD!

Imperfection is beauty, madness is genius - and it's better to be absolutely ridiculous than absolutely boring. ~ Marilyn Monroe

It has now been a long time that I ...

Jessica Alba Fights Childhood Cancer with The MaxLove Project

Jessica Alba’s eco-friendly family and baby product company, The Honest Company, might still be fairly new, but it has already started making a difference. Last year,...

Angelina Jolie Visits Iraq, Calls For International Leadership To End Suffering

The UN refugee agency’s Special Envoy Angelina Jolie is in Dohuk, Iraq, visiting Syrian refugees and displaced Iraqi citizens in the Kurdistan Region of Iraq to offer...

Entertainment Education Shows

Entertainment-Education is the process of purposely designing and implementing a media message to both entertain and educate. This is done to increase audience members??kno...

TV Today

Over the last year, 2014, I spent many days meeting with programming executives from the various leading networks of India. From all these talks, varying from the programmi...

STOP TELLING HER FAILED STORY, TELL HER YOUR STORY!

From the clothes, colors, landscapes, horizons, skies, flora and fauna, complexions, languages to livelihoods and food; everything changes from one kilometer to the other, ...