Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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YRF Crashes into the OTT universe

Monojit Lahiri investigates whether the grand entry of YRF into the OTT universe is a blessing or a curse.

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What Bollywood can learn from Hollywood

Monojit Lahiri does a hard close-up at the changing attitudes of Hollywood stars toward Indie films and proposes that Bollywoo...

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

Sabarmati Ashram: To be or not to be

The government is mulling over revamping Sabarmati Ashram; people from various walks of life talk t...

The Manipur Man: Bijoykumar Tayenjam

Bijoykumar Tayenjam is an author, a poet and a civil engineer in Imphal, Manipur, writes Vinta Nanda

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Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

Thank you Mr. Kamath - Better late than never!

Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal Read More