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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: EI RAAT TOMAR AMAR

What happens when two powerhouse veteran actors showcase a cathartic storyline, directed by a courageous and sensitive actor-director with the ...

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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Thought Factory

THOUGHT FACTORY: THE ETERNAL SEARCH OF THE ARTIST

The timeless journey of artists like Mahesh Bhatt and Nadira Babbar, rediscovering their roots and purpose over again in an ever-evolving world...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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Kaleidoscope

KALEIDOSCOPE: THE RISE OF BOBA TEA TO GLOBAL SUCCESS

"Boba Mania: How a Taiwanese Tea Treat Took the World by Storm – A Playful Look at the Global Craze for Tapioca Pearls, Trendy Café...

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Sustainable Development

SUSTAINABLE DEVELOPMENT: REVOLUTIONIZING HEALTHCARE BY PROVIDING RURAL LIFELINES

Bringing advanced medical care to rural Maharashtra, SumeetSSG’s new ambulance fleet provides vital emergency support, bridging the healt...

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