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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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Bollywood

Hindi media should do away with preconceptions and stubbornness : Mrinal Pande

Mrinal Pande, veteran journalist, author and TV personality was honoured with Lifetime Achievement Award at Red Ink Awards 2014. In her acceptance speech, Pande said that i...

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Movies

True Review: Kochadaiiyaan

Critics Rating: 2.1/2 STARS*

Cast: Rajinikanth, Deepika Padukone, Shobhana, Jackie Shroff, Nasser.

Direction: Soundarya R.Ashwin,

Prod...

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TV

Channel V: Changed Priority

In the mid-1990s, India’s youth saw the launch of an indigenous music channel – Channel [V]. The slew of programming was urban-centric, with irreverent humour, ...

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Health

IMD plans agromet service to get weather right for farmers

Realising that predicting the southwest monsoon is not enough by itself, the India Meteorological Department (IMD) is now pushing for agromet advisories so that a contingen...

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TV

Weekend Prime Time's New Face

Television screens dripped with a new face over the weekend -- Jackky Bhagnani, with or without his Youngistan costar Neha Sharma, which released last week. From Friday nig...

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Thought Factory

Content is Queen

I open my piece with the vide...

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Hollywood

The Job Of A Filmmaker Is To Afflict The Comfortable And Comfort The Afflicted

MUMBAI, March 14, 2014 – On Saturday, acclaimed Indian filmmaker Mahesh Bhatt, blockbuster Nigerian director of note Tunde Kelani, and Oscar-nominated American produc...

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Bollywood

Women's Day: Why is TV cocking a snook at women's empowerment?

Why does women’s empowerment find little space on the small screen? While there is a deluge of TV shows revolving around female protagonists preoccupied with househol...

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TV

True Review: Satyamev Jayate - Season 2

Last Sunday morning, television was in its authentic avatar as a medium of infotainment. Back to back, two opening episodes,  on two separate networks —  Sh...

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