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BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

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How India's 'Sand Mafia' Pillages Land, Terrorizes People, And Gets Away With It

Nicknamed "red gold," the sand's individual particles are larger than those of other varieties, and its compressive strength makes it especially useful ? and highly prized ...

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TV's Top 5 That Get It Right

Prime Time showcases a number of shows on premier channels. During the crowded three hour band, a few have had a really long innings and are still going strong. It’s ...

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A Weather Tracking Black Hole Is Helping Uncover The Mysteries Of Tornadoes

Humans still make up our most reliable tornado sensor network, and in the north, that network is especially weak because of how few people live there, compared to the more ...

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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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Apathy, Waste And The Rhetoric Of Concern

Rafi Nagar, Deonar, Mumbai
April 2012

The auto-rickshaw stopped at the corner of the narrow road. A large mound of garbag...

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Pamela Anderson Urges M.A.C. To Stop Animal Tests.

Former Viva Glam M.A.C. model Pamela Anderson is appealing to the cosmetics company to resume its cruelty-free policy and stop paying for animal tests. M.A.C. — along...

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Urbanworld Film Festival to Open with Muhammad Ali, Close with Misty Copeland

The 2015 Urbanworld Film Festival will open with BET biography “Muhammad Ali: The People’s Champ” and close with “A Ballerina’s Tale,” t...

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Susan Lucci To Be Honored By Arthur Ashe Institute For Urban Health

The Arthur Ashe Institute for Urban Health will host Sports Ball 2015, their 21st annual black tie & sneakers gala, on Wednesday, October 21st at Guastavino?s, 409 East...

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