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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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THOUGHT FACTORY: STARDOM & SPECTACLE IN NAYA BHARAT

In today’s Naya Bharat, actors trade craft for stardom, embracing regressive blockbusters and right-wing narratives, while genuine talent...

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KALEIDOSCOPE: BEHIND THE REEL WITH PUNEET SIKKA

Puneet Sikka dives into her debut novel Take No. 2020, a slice-of-life exploration of the Hindi film industry's trials, humour, and hi...

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POWERFUL PEOPLE: YASSA KHAN’S BOLD NARRATIVES

Filmmaker Yassa Khan shares his journey from graphic design to cinema, creating deeply personal, visually stunning films like PINK, bl...

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POLITICS: SILENCE, A WEAPON AND SHIELD

Dr. Manmohan Singh’s dignified silence inspires integrity, while Bollywood’s silence on farmers’ struggles highlights a troub...

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HEALTH: ATTITUDE SICKNESS IS A SILENT KILLER

Exploring the silent epidemic of attitude sickness—an urban psychological condition born from societal isolation, superiority complexes, ...

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THOUGHT FACTORY: A YEAR OF STORIES, SHIFTS, AND SOLIDARITY

"2024: A year of cinematic triumphs, societal challenges, and the unyielding spirit of dissent, reminding us of the power of stories to unite, ...

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ALTERNATIVE ENTERTAINMENT: MEMORIES OF A MRINAL SEN…WATCHER

On his 6th death anniversary on Dec 30th, Monojit Lahiri pays tribute to the memory of India’s globally acclaimed Parall...

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BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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THOUGHT FACTORY: CELEBRITIES AND RIGHT TO PRIVACY

From Mystique to Masses: How Modern Media Transformed Stardom into Spectacle. Monojit Lahiri explores the vanishing allure of ...

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