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Festivals

FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Kaleidoscope

KALEIDOSCOPE: DISCOVERING MEHAK GOYAL’S POETRY

In an unexpected journey from skepticism to admiration, Shantanu Ray Chaudhuri explores Mehak Goyal’s evocative poetry. ...

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Festivals

FESTIVALS: ARE DADS LESS IMPORTANT THAN MOMS?

To address why Mother’s Day is celebrated with such grandiosity and emotion compared to the more subdued Father’s Day, Mono...

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Thought Factory

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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Festivals

FESTIVALS: NANAD BHABHI TAKE UP THE CHALLENGE SAYS ZAIKAK

Homemakerz has achieved a reasonable retail turnover every month, in Mumbai, Pune, Goa, and Gujarat, and the good thing is that their online sa...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: MAINSTREAM VS. ALTERNATIVE PERSPECTIVES

A comprehensive understanding of mainstream and alternative movements enrich discussions about the strengths and weaknesses of each. Sh...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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Trending

TRENDING: HUMME TUMSE PYAAR KITNA

Monojit Lahiri checks out the real drama behind this momentous day called Valentine’s Day and checks out all the hullaba...

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