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Human Rights

Trans People Would Love To Adopt As Shown In The Powerful Vicks Ad, But They Legally Can't

If you are among the ones, like yours truly, who got a little teary-eyed after watching the Vicks ad that surfaced on your Facebook timeline, you have company. There's a go...

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Bollywood

Priyanka Chopra Signed In As Assam Tourism Brand Ambassador

Actress Priyanka Chopra is now associated with a noble cause. She was signed in as a brand ambassador by tourism department of Assam to promote tourism of Assam under the t...

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Alternative Entertainment

Ads For Thought: Six Heartwarming Commercials That Project The Changing Face Of Indian Advertising

The advertising sector in India has been showing several signs of having evolved for the better, these days. There has been a spurt of recent commercials that manage to sel...

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Sustainable Development

The Story Of The Bose Wave, The Stereo System Built For The Infomercial Era

Odds are that sometime in the last couple of decades or so, someone in your group of friends or family has received a snazzy countertop radio from a loved one.But it wasn&r...

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Kaleidoscope

Kaleidoscope - Just Not Funny

Disclaimer: The views and opinions expressed in this article belong to the writer and not indicative or representative of the organization ACEE - The Third Eye

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Sustainable Development

This Hydrogen-Powered, Zero-Emission Car Will Only Be Available On Subscription

Not convinced by the Tesla Model 3? Here’s an alternative approach to an eco-friendly car, which is powered by a hydrogen fuel cell and claims zero emissions.

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Eye Think

Flowing With Rashmi: An Interview With The Director Of The FLO Film Festival

Rashmi Lamba is the Festival Director at the FLO Film Festival, a festival geared towards the empowerment of women. The festival explores positive portrayals of women and g...

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Gender

Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

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Health

On Kid’s TV, Sugary Treats Pitched To Parents As Healthy

Children’s television has long been peppered with ads selling sugary snacks and drinks as fun, adventurous options for cool kids in the know. Now a study suggests tha...

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Festivals

Jagran Film Festival Calls Out To The Ad World.

Jagran Film Festival is inviting entries for the ‘Cinema of the Sellers’ section that honours the best stories that are told in the shortest span of time. The J...

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