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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Health

When Alphabet Fails, Technology Succeeds

We had a tough time telling the family of a high risk pregnant woman to take special care of her and register for delivery at the district hospital. Despite repeated cautio...

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Trending

E LOUNGE UNWIND WITH Dwayne Johnson – ‘The Rock’

In this special episode of CNN-IBN’s weekend entertainment show E Lounge Unwind, watch Dwayne Johnson – ‘The Rock’ talk about his u...

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Bollywood

Ranveer Singh's Adorable Charity Initiative For Kids

Ranveer Singh is known to be more than just a Bollywood superstar. He has often pushed boundaries and ventured into unchartered territories with utmost ease and complete co...

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Gender

“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

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Hollywood

Cinema Against AIDS Raises Over $30 Million

The 22nd annual Cinema Against AIDS gala raised more than $30 million last week in support of amfAR, The Foundation for AIDS Research, and its pursuit of a cure for HIV/AID...

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Bollywood

Between Life Support And Death

In the recent Bollywood release Piku, 70-year-old Bhaskar Banerjee played by Amitabh Bachchan expresses shock that Rana (Irrfan Khan) allowed his cancer-stricken father to ...

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Trending

Bureaucracy Continues To Plague Indian Pubcaster Prasar Bharati

Today, most of the Doordarshan (DD) Kendras and AIR Stations are without Station Directors, which is the major cause for poor content and crash in TV audience of DD. The dy...

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Environment

Here's Why Dolphins Continue to Die in the Gulf of Mexico

Researchers say they've now firmly connected the high rates of dolphin deaths seen in the northern Gulf of Mexico to the 5-year-old Deepwater Horizon oil spill, which damag...

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Sustainable Development

Tunable Liquid-Metal Antennas Are Perfect for Connecting The Internet Of Things

Engineers at North Carolina State University have devised a new form of tiny, liquid-metal antenna that’s capable of tuning into a wide range of radio frequencies, of...

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