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Chrome Launches Tool To Study TV Consumption Pattern In Rural India

India’s TV research and analytics company Chrome DM has launched Chrome Rural Track. Every month, Chrome Rural Track will map 1, 05,000 villages across India to study...

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True Review TV - Oh, The Fickle Viewers!

As Dil Ki Baatein Dil Hi Jaane wraps up in mid-August, one hopes for a dignified end. The show is being unceremoniously guided out because viewers in the interiors don?t id...

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True Review TV - Medical Drama, A Genre On The Rise

As Life OK?s game changer Mahakumbh- Ek Rahasaya, Ek Kahani has wound up to a logical end, the channel has lined up a new show to take on the 8 pm slot -- Roshni, ??a medic...

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Amit Agrawal joins Click Digital Studios’ Advisory Board

Mumbai, 14th May 2015: Click Digital Studios India Pvt. Ltd., (CDS) leading short form video from India is looking to turbocharge their growth t...

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TELEVISION?S NEW POSTER GIRL

Priyanka Chopra?s career in Bollywood is anything but over. Always looking for something new, her TV debut in the US series Quantico comes as no surprise.? Miss World 2000 ...

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SAAS BAHU AND TRADITION

??India lives in her villages,? is a quote attributed to Mahatma Gandhi. ?This isn't the exact quote, though. Gandhiji actually wrote, ?India is not Calcutta and Bombay. In...

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POLITICS AND COMPLEXITY OF CULTURES IN INDIAN MEDIA

Writing entertaining content is no longer about an indulgence; nor about the purging of an overwhelmed soul.

Neither is it about following directives of marketing a...

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How Data Can Improve the Impact of Stories

‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...

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A YEAR OF CHANGE

2014 has been a year of change. It witnessed the launch of three new channels ? Zindagi, Sony Pal and EPIC. It also marked the entry of Amitabh Bachchan in the fiction genr...

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TV Review: A PUKAAR FOR CHANGE

Life OK scores a hit with a time band which no other channel can really claim. It?s an eyeball grab for viewers who shun fiction shows, because of the overdressed, melodram...

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