Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

“Indian audiences are ready for almost anything – it’s the broadcasters that have to take the onus.” Says Ritu Bhatia in her exclusive interview with us

1. What is your writing background?

I studied film and TV at XIC and then learned on the job in films. I assisted on several films and then wrote A...

India gets its first transgender TV news presenter

Coimbatore, Sep 21 (ANI): A television news station recruited the country’s first transgender news anchor, five months after the court ruled that transgender people b...

Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...

Zindagi – Jodey Dilon Ko: A New Beginning

At 8 pm on Monday June 23rd, a new channel presented itself on an already crowded platform of General Entertainment Channels. Zindagi - Jodey Dilon Ko is Zee TV?s new value...

The New Government and Indian Media : Agenda for Reform

I will begin by taking a cue from a catchphrase Mr. Modi used frequently in his stump speeches through the electioneering. “More Governance. Less Government.” I...

NDTV PRIME PRESENTS STAND UP PLANET

A two part documentary in partnership with KCETLINK

KCETLink&rsquo...