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TV

Comedy Of Oddballs

June-July are traditionally a time to bring in new shows and start new seasons on Indian television; e.g. Jhalak Dikhla Jaa Season 7 and Entertainment Ke Liye Kuch Bhi Kare...

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Hollywood

Katy Perry And Staples Make Roar Happen For Teachers

Staples, Inc. is teaming up with global pop music superstar Katy Perry to “Make Roar Happen” and celebrates and support teachers during the back-to-school seaso...

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Hollywood

Peter Dinklage Wants The Trade Of Ivory Banned In New York

Actor and New York resident Peter Dinklage released the following statement urging state lawmakers to ban the trade of ivory in New York: “I recently learned from my ...

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Health

City drinking water not fit for human consumption

Thirty-five out of 62 water samples collected in last three days have been found unfit for drinking. This also includes six out 20 water samples collected from different ci...

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Sustainable Development

Disadvantaged groups have little access to public goods, says India exclusion report

Most severely and consistently excluded groups are women, Adivasis, Muslims and the disabled; report confirms A recent report by a Delhi NGO undermines government claims on...

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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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TV

Another Game Changer, Mr Bachchan

In 2000, Amitabh Bachchan took a giant stride on to the small screen with Kaun Banega Crorepati. His TV debut was signaled as a first for Bollywood on TV. Now, 14 years lat...

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Sustainable Development

Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

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Sustainable Development

A mobile-based rural distribution network

Ramilaben Parmar, a farm labourer in Rasnol village in Gujarat’s Anand district, is elated. She has just bought a new sewing machine worth Rs.10, 000 for her daughter...

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Trending

Marketing In The New Matriarchy: Women Have Never Had It So Good

The Rise of Feminine Values in Society Is Creating Better Marketing As women have increased their economic power in society and taken on more and more leadership roles &mda...

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