Saks Fifth Avenue And Saturday Night Live Partner For Key To The Cure Campaign

Saks Fifth Avenue has announced that Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong and Colin Jost have been named as the Entertainment Industry Foundation (EIF) ...

Viola Davis Helps Raise $4.5 Million To Fight Childhood Hunger In America

The Safeway Foundation and the Entertainment Industry Foundation (EIF) have announced they have raised more than $4.5 million in support of Hunger Is, a joint charitable in...

Marcia Cross Stands Up Against Prostate Cancer

The Safeway Foundation and Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), have collaborated again to re-launch their public service ca...

Emma Stone Co-Hosts 17th Annual EIF Revlon Run/Walk For Women

Emma Stone (Revlon Global Brand Ambassador) and Andy Cohen co-hosted the 17th Annual EIF Revlon Run/Walk For Women this weekend in New York. Created by the Entertainment In...

John Corbett and XCOR Aerospace Raise Nearly Quarter Million Dollars At Celebrity Fight Night

Actor John Corbett is better known for his roles in movies and popular TV shows such as Northern Exposure, Sex in The City and My Big Fat Greek Wedding, but last Saturday h...

Hollywood Supports Reel Stories, Real Lives Event

The entertainment industry turned out in force during the weekend in support of Motion Picture & Television Fund’s (MPTF) third annual Reel Stories, Real Lives ev...

Viola Davis Joins Campaign To End Childhood Hunger

Academy Award-nominated actress Viola Davis, together with The Safeway Foundation and the Entertainment Industry Foundation (EIF) today launched Hunger Is, a joint charitab...

Participant Media And USC’s Media Impact Project Collaborate To Measure Social Impact Of Entertainment

Team Will Examine the Power of Storytelling to Inspire Social Change

(LOS ANGELES, March 5, 2014) – In...

Central Falls HS gets $60K in honor of Viola Davis

CENTRAL FALLS, R.I. (AP) — Central Falls High School has received a $60,000 grant from Hollywood’s leading charity in honor of Oscar-nominated actress Viola Dav...