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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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Trending

TRENDING: GAJRA KOTTARY’S STORYTELLING JOURNEY

Gajra Kottary, screenwriter and author, balances the demands of Indian television with profound novels and short stories, challenging social no...

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Festivals

FESTIVALS: CELEBRATING EXCELLENCE AT MAMI 2024

The 2024 MAMI Mumbai Film Festival showcased a dynamic mix of cinema, recognizing boundary-pushing filmmakers, influential short films, and the...

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Festivals

FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

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Festivals

FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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Festivals

FESTIVALS: THE BATTLE OF VOICES 2024

We’re proud to partner with Battle of Voices 2024, a groundbreaking podcast competition that empowers storytellers, encourages collaborat...

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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Powerful People

POWERFUL PEOPLE: FROM CRIME REPORTING TO FICTION

Aditi Mediratta’s journey from crime reporting to becoming a celebrated fiction writer, screenwriter, and novelist, speaks of her creativ...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More