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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Business and Politics

BUSINESS: THE AD INDUSTRY INCUBATES ITS FUTURE AT GOAFEST 2025

24 student delegates from MICA, SIMC, Loyola College, and Miami Ad School are attending the festival free this year; organizers to extend initi...

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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Kaleidoscope

KALEIDOSCOPE: THE MUSICAL MAVERICK BY ASHIS GHATAK

Vinta Nanda talks to Ashis Ranjan Ghatak, biographer of ‘The Musical Maverick: The Authored Biography of Shankar Mahadev...

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Bollywood

Ad Guru and Theatre personality Alyque Padamsee passes away at 90

Veteran adman, theatre personality and brand consultant Alyque J. Padamsee died at the age of 90 in Mumbai last Saturday. He’s best known for iconic advertising campa...

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Trending

Sonal Dabral at WWI: “Everything in life revolves around storytelling”

Whistling Woods International’s (WWI) School of Creative Arts<...

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Gender

Can Japan's ad Industry Become A Model For Gender Equality?

Shinzo Abe’s ‘womenomics’—his apparent drive to open up Japan’s workplace for women—looks set to remain a controversial topic well into ...

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