BOLLYWOOD: IN DÉFENSE OF THE MERCHANTS OF BOLLYWOOD

Glossy or gritty, art or commerce, celebrated or scorned — India’s cinematic juggernaut continues to provoke, inspire, and divide. ...

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

BOLLYWOOD: IN DEFENCE OF MAINSTREAM, MASALA MOVIES

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’. He asks, “Professing undying allegiance ...

More Sinned Against Than Sinning!

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’.

Art. Real...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

The Struggle to be ‘YOURSELF’ Online

“The reason we struggle with insecurity is that we compare our ‘behind the scenes’ with everyone else’s highlight reel.”- Steve Furtick

A Dope for Disjointed

Netflix has come up with an interesting promotional gimmick to accompany its new series named 'Disjointed'; the streaming service has teamed up with a pot dispensary to sel...

Mysterious 'Cold Spot' In Space Could Be A Parallel Universe

A mysterious cold spot in space might be evidence of a parallel universe. Scientists have long been looking for an explanation for the strange, dark area in the cosmic micr...

Here Comes The Science Bit: Why Music Festivals Are Going Geek

Festivals have long been cosmic experiences – havens of music and hedonism designed to whisk you away from reality for 72 hours. Of course, those mind-melting moments...