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ROMANCE ZINDABAD OR DRAMABAZI KI JAY

Monojit Lahiri checks out the real drama behind this momentous day and checks out all the hullabaloo surrounding it, exploring...

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Business and Politics

BUSINESS: REFLECTIONS OF ADVERTISING’S MR. BHARAT!

From Kolkata’s colonial hangover to the rise of brand Bharat, this reflection, by Monojit Lahiri, celebrates Piyush Pand...

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Thought Factory

THOUGHT FACTORY: FILMS. AUDIENCES. FILM CRITICS.

India, the world’s largest film-producing nation, thrives on cinema and media, yet its film critics remain undervalued. Monojit Lahiri investigates t...

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Festivals

FESTIVALS: ARE THE NATIONAL AWARDS LOSING THEIR WAY?

Once upon a time the most glamorous, eagerly-awaited and coveted award was Filmfare founded in 1954, but today the National Awards’ credi...

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Bollywood

BOLLYWOOD: 50 YEARS OF ‘SHOLAY’

Sholay is 50 on 15th August 2025 — a film that has stood the test of time like no other in Indian cinema. Monojit Lahiri...

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Festivals

FESTIVAL: V-DAY-ISHQBAAZI…OR DRAMABAAZI??!

Monojit Lahiri checks out if the just-ended V Day is a magical way of looking at a glorious celebration, or is it a power...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: VOICES OF CHANGE 2024

Celebrating 15 trailblazing voices who championed human rights, and redefined culture and inclusivity in 2024, inspiring a collective vision fo...

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Thought Factory

THOUGHT FACTORY: THE ALPHA PUP

"Decoding Kids' Pester Power: Exploring Their Influence on Consumer Decisions and the Challenges for Marketers in a Digital Era." Monoj...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More