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BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BOLLYWOOD: IN DEFENCE OF MAINSTREAM, MASALA MOVIES

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’. He asks, “Professing undying allegiance ...

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THOUGHT FACTORY: WHO’S BEEN SLEEPING IN MY BED??

Monojit Lahiri investigates how deep is deep in extra-marital journeys, in reel and real life.

SEEN ROMANTIC LOVE IN B-TOWN, ANY ONE?

It has been said that the history of cinema is also a history of exciting, adventurous and celebrated love affairs. Dead right. And for excelle...

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DIAL A SHRINK SAY THE GIRLS

Animal is not only a retaliation to the women’s demand for equal rights, it is the callousness of testosterone driven marketers who don&r...

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IS DIGITAL TECHNOLOGY KILLING…INTIMACY??

Monojit Lahiri does a check out on how technology has impacted the idea of intimacy and the concept of interpersonal communica...

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UNDERSTANDING TRUE FEMINISM FROM KAINAZ JUSSAWALLA

When a true feminist speaks, her words are like leaves floating right before they rest their feet on the ground. Here’s Kainaz Ju...

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ABOUT FACING CHALLENGES AND STAYING STRONG!

Humra Quraishi comments on the deceptive times that we live in, and harks back to the encouraging and motivating words of Khus...

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TEACHER’S DAY: TO SIR WITH LOVE!

On ‘Teacher’s Day’ Monojit Lahiri pays homage to some inspirational game changers and life transformers, who...

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