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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Entertainment Achievers shine at The World Marketing Summit India 2018

The World Marketing Summit India 2018 and Kotler Awards of Excellence held on 22 December 2018 in New Delhi were on the theme Industry 4.0 - Transformative Mar...

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Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

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