BOLLYWOOD’S AMAZING CHUMMA CHUMMA STORY: FROM OOOIMAA TO GO-BABY-GO!

A caress given with lips, key to paradise, the blossom of love, the first discharge of a purely, physical, sexual sensation, the first crisis o...

FROM MERE MEHBOOB TO FEVICOL

Bollywood’s amazing lyrics story down the decades - Monojit Lahiri lays it on the line.

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GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

ILA ARUN: GIVING VOICE TO LIFE

Ila Arun is a woman of many parts and one who is in command of all of them. She has a contagious zest for life, writes Aparajita Krishna <...

SMOOCH: Bollywoods Shaky Affair With The Kiss?

Monojit Lahiri investigates ‘the kiss’ in Bollywood cinema and the reasons why it has barely transcended the cooch...

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

My city, my friend

Khalid Mohamed in a chat fest with Harshad Rajadhyaksha, Chief Creative Officer at the Ogilvy ad agency, on his passion for st...