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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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BOLLYWOOD: BOLLYWOODS SHAKY AFFAIR WITH THE KISS?

The evolution of kissing in culture and Bollywood, cinematic awkwardness, and the challenges of capturing authentic intimacy. Monojit L...

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BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

BOLLYWOOD’S AMAZING CHUMMA CHUMMA STORY: FROM OOOIMAA TO GO-BABY-GO!

A caress given with lips, key to paradise, the blossom of love, the first discharge of a purely, physical, sexual sensation, the first crisis o...

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FROM MERE MEHBOOB TO FEVICOL

Bollywood’s amazing lyrics story down the decades - Monojit Lahiri lays it on the line.

GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

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ILA ARUN: GIVING VOICE TO LIFE

Ila Arun is a woman of many parts and one who is in command of all of them. She has a contagious zest for life, writes Aparajita Krishna <...

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SMOOCH: Bollywoods Shaky Affair With The Kiss?

Monojit Lahiri investigates ‘the kiss’ in Bollywood cinema and the reasons why it has barely transcended the cooch...

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Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

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Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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