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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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TRENDING: EPISTLES FROM LOLAB VALLEY

A heartfelt tribute to a lifelong friend who offered strength, laughter, and loyalty, sharing memories from film sets to letters from Lolab Val...

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FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

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BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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BOLLYWOOD: THE STAR WHO DEFIED CONVENTION

Discover the journey of Rajesh Khanna, the trailblazing superstar who broke all norms to become the unparalleled heartthrob of Indian c...

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FESTIVALS: NANAD BHABHI TAKE UP THE CHALLENGE SAYS ZAIKAK

Homemakerz has achieved a reasonable retail turnover every month, in Mumbai, Pune, Goa, and Gujarat, and the good thing is that their online sa...

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BOLLYWOOD: CHORI MERA KAAM OR CHOR-EO-GRAPHY

Monojit Lahiri investigates Bollywood’s skilled art of plagiarism down the decades without batting an eyelid and of cour...

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BOLLYWOOD: IN DEFENCE OF MAINSTREAM, MASALA MOVIES

Monojit Lahiri attempts a non-judgmental take on ‘Brand Bollywood’. He asks, “Professing undying allegiance ...

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TRENDING: MUJHSE SHAADI KAROGE? PAGAL? NEVER!!

Why is today’s Youngistan so anti-marriage, wonders Monojit Lahiri. He also investigates what goes on post-marriage that...

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